Beta carotene is one of several carotenoids, natural plant pigments found in deeply colored fruits and vegetables. Others include alpha carotene, lutein, lycopene, andzeaxanthin. Beta carotene is a “provitamin A carotenoid,” meaning that the body can convert them into vitamin A. Beta carotene is also an antioxidant; thus it may helpdeactivate free radicals, unstable molecules that are by-products of cells “burning” oxygen for energy. Free radicals can damage the basic structure of cells and thus lead tochronic diseases (notably cancer and heart disease) and accelerate the aging process. Further proported benefitd include the prevention of cancer and heart disease; boosting immunity, and support of good vision.